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The Empathy Marketing Podcast features insightful conversations with industry leaders and successful entrepreneurs. Each episode, we dig into why people buy and how to convert that knowledge into measurable growth. Plus, we’ll share some hilarious fails and random acts of marketing stories along the way.
Episodes
Wednesday Aug 17, 2022
The Best Lead Generation Tool for B2B Companies
Wednesday Aug 17, 2022
Wednesday Aug 17, 2022
Avoid making the big mistake most companies make when choosing a B2B lead generation tool. Often, sales departments rely on multiple tools in their tech stack to accomplish what one tool like HubSpot can achieve. Join Dan Soldner and Nick Saltzman, Sales Manager at HubSpot, as they discuss the benefits of having an all-in-one lead generation and client management software.
Tuesday Aug 02, 2022
The Ins and Outs of Hiring An Agency
Tuesday Aug 02, 2022
Tuesday Aug 02, 2022
When weighing your options for a marketing agency, it’s essential to define your expectations and find a partner who compliments your goals. Join Vye’s fearless leaders, Jennifer Lawrence (Vice President) and Dan Soldner (President), as they break down how to hire an agency, why to hire an agency, and how to get the most out of your partnership.
Wednesday Jul 13, 2022
Developing a Go-to-Market Strategy: Trevor Akervik From Marco
Wednesday Jul 13, 2022
Wednesday Jul 13, 2022
Recently, Marco launched a go-to-market strategy that helped grow their business exponentially. Join Macro’s Chief Operating Officer Trevor Akervik and Dan Soldner, President at Vye, as they talk through what a go-to-market strategy is, how to properly plan for one, and what success looks like through the lens of a real-world example.
Wednesday Jun 29, 2022
Leveraging HubSpot to Elevate Your Marketing Arsenal
Wednesday Jun 29, 2022
Wednesday Jun 29, 2022
Alex Desnoyers, Strategic Channel Consultant at HubSpot, has a knack for helping brands and businesses drive growth through digital strategy. Join him and Dan as they discuss the ins and outs of the powerful customer relationship management platform and how it can help take your marketing arsenal to the next level.
Wednesday May 18, 2022
Positioning Your Brand to Win (While Staying True to Your Mission)
Wednesday May 18, 2022
Wednesday May 18, 2022
Joining us is Dan Clifford, Chief Marketing Officer for EvaClean, a disinfection solutions company that faced a fork in the road when COVID-19 came on the scene. Hear how Dan worked to give new life and authenticity to the EvaClean brand without losing the heart of the company’s mission.
Monday Dec 14, 2020
Monday Dec 14, 2020
Kristen Brown is a best-selling author, podcast host, and renowned keynote speaker. She's also an energy master, biohacker, and corporate hippie. Kristen shares tested and true tactics for improving energy in the workplace.
Thursday Aug 27, 2020
Uncommon Sense Advice to Help Your Sales Team Fly High with Brian Kavicky
Thursday Aug 27, 2020
Thursday Aug 27, 2020
Brian Kavicky, VP and Co-Owner of Lushin, taps into his 10+ years as a sales coach, along with many years prior spent in the field, to share some uncommon sense advice around how sales teams and individuals can go from good to great.
Friday Jul 24, 2020
Navigating a Business During and After COVID-19 with Jeff Gau
Friday Jul 24, 2020
Friday Jul 24, 2020
In episode three of Rally for Results, Clare sits down with Jeff Gau, CEO of Marco. Together, they discuss Jeff's history and experience in the business world. As well as what do companies look like during COVID-19 as well as what's to come post-COVID-19.
Tuesday May 26, 2020
Innovation in a Crisis: How COVID-19 Is Accelerating Change with Carlos Abler
Tuesday May 26, 2020
Tuesday May 26, 2020
Covid-19 has changed life for nearly every organization and individual across the globe. While many of the changes have been stressful and challenging, a potentially positive byproduct of the pandemic has been an acceleration of technology adoption and innovation across industries that may have otherwise stayed stagnant. Carlos Abler is no stranger to the implementation of new technology. His past professional experience, as well as his volunteer efforts with organizations like the World Summit Awards, has given him a rich understanding of user interaction and the need for innovation. Join us for episode two of the Rally for Results, as we unpack these topics.
Friday May 22, 2020
The Center of Human Desire with Dan Soldner
Friday May 22, 2020
Friday May 22, 2020
Clare sits down with the president of Leighton Interactive, Dan Solder, to discuss how human desire (and fear) can have an impact on your marketing efforts.